Nick Cust — Chief Product Officer

I'm a customer-minded business technologist and Chief Product Officer for Smiling Mind. 'Product' simply refers to the harmonious blending of business strategy, great customer experience & technology and ensuring that this unison grows stronger to achieve our customer & business goals. I'm a passionate team focussed executive having spent a majority of time in fast moving digital businesses, across Australia and the UK, with particular focus on USA, Asia, Europe. I believe in the power of positive childhood experiences to drive everyone to maximise their potential in life; in whatever form that may take.

The best thing about working at Smiling Mind…

Learning about positive impacts we are making in improving mental health, while building experiences that focus on amplifying a young persons' potential.

The biggest challenge in my role:

Continually getting to the core of the problem/s, simplifying them and then building, measuring and learning, towards positive results.

If I wasn’t working at Smiling Mind I’d…

Be working with interesting, inquisitive people, who share a positive bias towards life and business. Either that or painting while sipping espresso in a rural Italian town by the sea.

Favourite meal:

Anything with fresh produce and with great company! But if I had to choose, hand made fresh pesto gnocchi, slightly grilled in the pan.

What I do when I’m not at work:

I like to paint, cook, do yoga, exercise, travel and play games with my wife & daughters.

On meditation:

I find the calming sensation that flows from practice to be energising. But I'm still practicing and learning, each day.

My favourite inspirational quote:

“When you get, give. When you learn, teach.”
— Maya Angelou

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