Smiling Mind is working with the AFL players association, The AFL, Queensland University of Technology, R U OK Foundation and the Movember Foundation on MindMax project. 

MindMax is a digital space where people can discover, play and share ideas to build their psychological fitness. MindMax focuses on the use of sport (initially AFL), videogames and wellbeing science to engage Australian men aged 16 to 35 in a digital community that starts conversations, shift attitudes and behaviours to help build fit minds.

It is a digital learning space that shares the latest science around resilience and wellbeing. The intention is to build peoples knowledge, understanding and application of evidence-based cognitive-behavioural strategies that build psychological fitness.

Participants can discover and share their knowledge and experience of psychological fitness (resilience, wellbeing and performance) and participate in events.